The Guild Business Architecture Innovation Summits are highlights of the year for the business architecture community. Part of what makes them special is the breadth and depth of case studies shared by business architecture practitioners on how they leverage business architecture for value within their organizations and industries. During this special Guild webinar, we will hear a brief synopsis of three diverse case studies that were presented at the most recent summit in Reston in March 2018. We will share insights on how to mature a business architecture practices, provide a retrospective of the journey to establish a new practice and leverage business architecture reference models, and highlight on the use of customer experience/service design techniques as a complement to business architecture.